Visual Identity
Visual identity of Turība University
LOGOTYPE
The main value of Turība University is you – our student. Turība motivates its students to become strong personalities who are aware of the their value as well as the value of their knowledge.
The most important element in business is you, which is always worth investing in. The logo of Turība University is depicted as a chemical element – Tu (translates as You in Latvian). To achieve success and good results, the right chemistry must also be observed in business.
PRESENTATION TEMPLATES
Artists: Ilze Lībiete, Juris Ivanovs
State Heraldry Commission approved the coat of arms of Turība University on July 4th, 2003.
Heraldic description of the coat of arms of Turība University
In a blue field, a golden book with red bindings, with a black letter T on its cover. Shield supporters: on the right, a silver raven with a red tongue and red claws looking backwards; on the left, a silver lion with a red tongue and claws looking backwards are standing on a golden ribbon, bearing the motto: NON SCHOLAE SED VITAE DISCIMUS.
Meaning of the symbols represented in the coat of arms
Book – the symbol of science and education. It is used in this particular meaning throughout the world. Prior to the invention of book printing, it was presented as a scroll of papyrus. Nevertheless, since Gutenberg’s invention, the book is traditionally represented as a thick leather-bound volume. A closed book symbolizes a secret or a topic difficult to cognize.
Raven – respected and honored in European culture. Its wisdom, longevity and survival skills even in the harshest climate as well as its ability to imitate the voices of other birds and animals made it of equal worth with an eagle. The rare appearance of ravens around human settlements was once regarded as an unexplained phenomenon. In the mythology of many nations raven represents the creator of the world and has become a character of legends and stories.
Lion – the symbol of pride, manliness, strength and courage used widely in the classical heraldry of Europe. Of all animals, in heraldry, lion is the one that is most frequently used.
Motto – NON SCHOLAE SED VITAE DISCIMUS. Translated from Latin – BUSINESS MINDSET IN EVERY PROGRAM.
HYMN
Music and lyrics by: Sanita Strēle – Knauere
Arranger: Kristaps Krievkalns
Musicians: Atis Ieviņš, Ivo Grīsniņš-Grīslis, Jolanta Strikaite-Lapiņa un Monta Čubare, Štrausa stīgu kvartets.
Video clip: radošā aģentūra Ai production
