Tourism Strategic Management

Professional Master’s study program

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Degree awarded: Professional Master's Degree in Business Administration (MBA)
Qualification awarded: Head of the Organization
Duration: 2 years
Study language: English
Internship: Latvian or foreign tourism and hospitality companies, tourism attractions and destination management organizations

Tourism Strategic Management

The study program “Tourism Strategic Management” prepares students for work in the field all over the world. This is a great opportunity for students who see their career in an international environment. In this program you will gain strategic management and planning skills, and learn the regularities and techniques of forecasting. You will learn to analyze, study and forecast trends in the tourism and hospitality field in the Baltics and around the world.

In the framework of the "Tourism Strategic Management" study program you will learn how to reasonably discuss complex aspects of tourism management, develop corporate and institutional strategies in today's changing environment, find solutions to complex and unpredictable operating conditions of tourism industry companies, research, analyze and compare tourism destinations in Latvia and understand the interaction between tourism and other fields.

The Professional Master's Degree Program “Tourism Strategic Management” provides a broad knowledge base of tourism and hospitality management and provides a strategic perspective on global tourism developments. The study program is proud of its lecturers - outstanding industry practitioners representing tourism and related fields - hotel management, tourism policy planning at the national level, and restaurant business. During the study process, students develop viable strategies for the development of new tourist destinations that provide an opportunity to learn about strategic tourism planning in practice. Students gain invaluable insight into development and trends of the global tourism industry by participating in the world's largest IT exhibition, ITB Berlin, which is also a valuable platform for international contacts.

The study program has been awarded with the prestigious United Nations World Tourism Organization (UNWTO) TedQual accreditation for the maximal period of four years, until 2026.

The study program is accredited until 2024.


Lectures are held on week days
90 or 120

Career opportunities

  • Manager of tourism and hospitality companies in Latvia or abroad;
  • Tourism development and research project manager;
  • Tourism specialist in municipalities, tourism information centers;
  • Senior manager in state or municipal institutions.

Program content

Official content of the study program is available HERE

Study year 1

Students of the Master’s study program learn the regularities and methods of tourism strategic management, planning, forecasting of tourism, learn about the international tourism environment and its latest trends, carry out research in tourism planning and marketing, as well as visit tourism destinations and meet professionals in the field during study visits.

Study year 2

Theoretical knowledge is strengthened in practice - in tourism and hospitality companies. Master students carry out creative, independent research, integrating knowledge of different fields and solving topical problems of industry and companies.

The content of the study program may be updated and altered during the studies, based on the requirements of the labor market and the regulations of the Cabinet of Ministers.

Admission requirements

In order to enter the Master's study program, the applicants are requested to present a document of previous higher education obtained, and has to provide one of the English language certificates mentioned within the Admission information. If the applicant does not have any of the respective English language certificates, however the medium of instruction of his/her bachelor studies was English, he/she will receive a link to Turība University on-line English test after the registration. 

Information on the admission process and rules can be found in the section “Admission”.

Leading teaching staff

Ēriks Lingebērziņš
Ēriks Lingebērziņš

Assoc. professor

Maija Rozīte
Maija Rozīte


Director of the study program

Dr.oec. Ēriks Lingebērziņš

Phone: +371 67619693


Consultation hours:

Upon prior agreement

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