Strategic Communication Management

Professional Master’s study program

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Degree awarded: Professional Master's Degree in Business Administration (MBA)
Qualification awarded: Company and Institution Manager
Duration: 1,5 or 2 years
Study language: English
Internship: In public relations and communication companies, ministries and other state and local government institutions

Strategic Communication Management

Thanks to studies in the professional Master's study program "Strategic Communication Management", you will learn the necessary skills in Public relations, International communication and strategic planning and management of communication, reputation management and corporate social responsibility trends, develop the integrated marketing communication strategies that are currently so popular in communication. You will also learn Lobbying technologies, i.e. you will gain knowledge on how to represent the interests of your company or even the industry in the public and private sector, both in Latvia and abroad.

Also, the program offers a new specialization "Digital and multimedia communication", which includes the following study courses: Strategic management of communication in a multimedia environment; Digital communication and social media marketing; Graphic design and visualization; Communication psychology. In 2021 the Communication creative room "DigiCom" was also opened in the Communication Field, where multimedia skills can also be learned practically.

This Master's study program prepares strategic communication and public relations managers and leaders, who are able not only to manage a communication and public relations company, their structural units in the company, state institutions or municipal organizations, but also to pursue a career as a politician, civil servant or businessman. The acquired level of knowledge will give you the opportunity to teach communication to others, to work independently in your field, to lead your team and to continue your doctoral studies.

The program offers internships in the widest range of Latvian and foreign companies, as well as organizations.

The Master's study program "Strategic Communication Management" is accredited until October 28, 2027.

After graduating from the study program students can continue to develop their skills and abilities in the doctoral study program "Communication management" or in other master's or doctoral study programs offered by Turība University or others.

- Full-time study in the day
60 KP/80KP (90/120 ECTS)
Study location:

Career opportunities

  • Owner and head of a public relations and communication company;
  • Head of strategic communication department;
  • Head of the public relations or communication department in a company, ministry, state agency or non-governmental organization;
  • Politician or civil servant;
  • Communication expert/consultant.

Program content

The official content of the study program can be found HERE.

The duration of the study program depends on the previously acquired higher education. If you have obtained a professional bachelor's degree in the relevant field, the amount of the study program is 60 KP (90 ECTS). If you have obtained an academic bachelor's degree or a professional bachelor's degree in another field, then the amount of the study program is 80 KP (120 ECTS). 

Study year 1

You will get knowledge, skills and competence in managing public relations and communication. You will be able to conduct quality communication, resolve conflicts using lobbying technologies, represent the company's interests in various organizations and state institutions.

Study year 2

In practice, you will cooperate with such companies and institutions as SEB banka, Nordea banka, Swedbank, Olainpharm, TV3, Latvijas Radio, LR State Chancellery and ministries.

At the end of the studies, a master's thesis is developed - a scientific and practical study on a topic chosen by you, which will promote your career and growth in general.

For students who have previously obtained a professional bachelor's degree in public relations or communication, the studies last 1.5 years.

The content of the study program may be updated and altered during the studies, based on the requirements of the labor market and the regulations of the Cabinet of Ministers.

Admission requirements

In order to enroll in the master's study program "Strategic Communication Management", the applicant must present a professional or academic bachelor's degree or professional qualification diploma.

Information about the admission process and rules can be found in the "Admission" section.

Leading teaching staff

Daina Škuškovnika
Daina Škuškovnika

Assoc. professor

Ieva Lejiņa
Ieva Lejiņa


Jolanta Derkevica - Pilskunga
Jolanta Derkevica - Pilskunga


Kristīne Tjarve
Kristīne Tjarve


Līga Mirlina
Līga Mirlina


Deniss Vasiļjevs
Deniss Vasiļjevs


Program director

Ph.D. Jolanta Derkevica-Pilskunga

Tel.: +371 26548036


Consultation hours:

By prior agreement.

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