Aktualitātes>22. septembrī Ineses Lukaševskas vieslekcija "Krīzes komunikācija. Latvijas veiksmes un neveiksmes stāsti."

22. septembrī Ineses Lukaševskas vieslekcija "Krīzes komunikācija. Latvijas veiksmes un neveiksmes stāsti." (28)

Otrdien, 22. septembrī plkst. 17.30, Biznesa augstskolas Turība C322.auditorijā norisināsies Ineses Lukaševskas vieslekcija “Krīzes komunikācija. Latvijas veiksmes un neveiksmes stāsti.”

Inese Lukaševska komunikācijas nozarē darbojas jau kopš 1994. gada. Pieredze iegūta gan vadot televīzijas raidījumus, gan organizējot pasākumus, profesionālajā darbībā izaugot no sabiedrisko attiecību aģentūras praktikantes līdz partnerei un privātā biznesa īpašniecei. 2015. gadā saņēmusi Biznesa augstskolas Turība Goda absolventa titulu Komunikācijas nozarē.

Vieslekcijas apmeklētājiem būs iespēja izzināt krīzes būtību no A līdz Z – sākot ar krīzes definīciju, krīzes vadības procesu, krīzes seku ietekmi uz uzņēmuma reputāciju, sociālo mediju lomu krīzes komunikācijā, kā arī dzirdēt reālus Latvijas uzņēmumu krīžu komunikācijas piemērus (Maxima, AirBaltic, Parex banka, Valsts Ugunsdzēsības un glābšanas dienests u.c.), izprast datu privātuma nozīmi organizācijā un izvērtēt to kā potenciālu krīzes izraisītāju un noskaidrot, vai pēc krīzes ir iespējama atdzimšana.

Aicināts ikviens interesents, aizpildot pieteikuma anketu.

Vieslekciju būs iespējams skatīties online!



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