News>Turiba invites to attend Machiel de Rooij guest lecture

Turiba invites to attend Machiel de Rooij guest lecture (1)

Tuesday and  Wednesday Turiba University students have an opportunity to visit guest lectures of Machiel de Rooij who is a lecturer for E-Commerce at TIO University of Applied Sciences (Amsterdam, Netherlands), he is visiting Turiba within ERASMUS exchange programme. The lectures will take place in English.

Tuesday, 12 March:

Lecture „Influencer marketing” 14:30 – 16:00 in the C321 auditorium.
Interactive session with facts & figures, theory   to set up a marketing communications idea for a specific influencer campaign.

Wednesday, 13 March:

Lecture „Future of Tourism” 14:30 – 16:00 in the C120 auditorium.
Facts & figures, focus on new trends (AR/VR) with exercises and an assignment.

And also on Wednesday, 13 March. Seminar „Strategic consultancy on e-commerce trends” 16:10 – 17:40 in the C120 auditorium.

Theory and an assignment to write a Management summary report for a specific (tourism) company, focusing on one of the e-commerce trends.

If you are interested in any of these topics, we will be waiting for you in a guest lecture!