The master’s students of Turiba continue the research in Ligatne (4)
On Saturday, 23 February 2013, cold, snowy but a very sunny winter day, students of Faculty of International Tourism (ITF) went for their second field research to Ligatne. If the goal of the first visit was to understand the current situation of tourism development in Ligatne region, then the aim of this visit was to get to know the potential partners in the region and take a closer look on tourism products in Ligatne. To accomplish this target the following places, for instance, Sigulda, Ligatne Nature Trails, Rehabilitation center and the Secret Soviet bunker were visited.
At first the visit which took place in Sigulda the students met the director of Sigulda Tourism Development Agency Laura Konstante. The meeting was held to determine the development of Gauja National Park Tourism cluster, as well as Sigulda successful experience in tourism in the recent years. After this visit, the students went to Ligatne where in Ligatne Town Recreation center where they presented the draft of their Ligatne tourism strategy – the ideas of potential successful tourism products in the future.
After the presentation the students had a walk in Ligatne Nature Trails and after that the group went to rehabilitation center "Līgatne" for an inspection. In the guided tour students got acquainted with the premises of the rehabilitation center - both existing in Soviet historical atmosphere and the new, renovated rooms. The last object that was inspected by students was the Secret Soviet bunker located 9 meters below the rehabilitation center.
This visit in Ligatne is the second of the scheduled visits of the courses Marketing strategies in tourism (lecturer, Dr.oec. Aija van der Steina) and Tourism strategic planning (professor, Dr. geogr. Maija Rozīte). At the end of the study courses students will create the tourism development and marketing strategy of Ligatne region.
Information provided by the master’s student of Faculty of International Tourism Īriss Sviklis