News>The Discussion „Peculiarities of Latvia as Tourism Industry Destination”

The Discussion „Peculiarities of Latvia as Tourism Industry Destination” (14)

On Wednesday, 23rd of October at 16.00 – 18.00 in the Business incubator of Turiba University the discussion „Peculiarities of Latvia as Tourism Industry Destination” will be held. The discussion will be led by Ēriks Lingebērziņš, executive officer and member of the board of „Balticvision Riga” Ltd., manager of the Tourism Research Centre of Turiba University.

Students of Tourism Strategic Management, foreign students and other interested persons are invited to the discussion!

Latvia as the international tourism destination demonstrates a stabile increase in foreign travellers. Responding to it, tourism industry offers more and more innovative products. The aim of the discussion is to pay attention to the peculiarities of Latvian tourism industry speaking about both – image and recognition of Latvia as destination, and specificity of business environment.

The executive officer and member of the board of „Balticvision Riga” Ltd., manager of the Tourism Research Centre of Turiba University Ē.Lingebērziņš: „We would like to determine, how successful we pose Latvia as destination in the international market and whether we do it correctly. Students of the tourism study direction who want to ask questions and share their vision about tourism industry of Latvia work in it and every day they face foreigners, our potential tourists, also they have their own opinion about peculiarities of Latvia as tourism destination industry!”

The invited expert and participant Z. Serdāne points out that „The industry peculiarity of Latvia as tourism destination is that we try to create slogans and images for destination recognisability of which is low in many places”. While the guide Pierre Hendrick from Belgium who has been working in Latvia already for 10 years points out the necessity to have a clear understanding and to sell what is unique in Latvia as the destination.

Working language: English

The topicality of discussion theme is based on the findings on tourism industry as a perspective industry in which it is necessary to think of the improvement of the professional competences obtained in previous discussions of Turiba University.

The discussion is organized by International Tourism Faculty of Turiba University. Overall, in the academic year 2013/2014 seven discussion Wednesdays are planned. The first such kind of discussion was held in February of this year. Thanks to response and willingness of students and field professionals to continue the mutual dialogue on challenges of tourism business it was decided to organize joint meetings regularly.

22.10.2013

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