Students of the Faculty of International Tourism are leaving to Latgale region to develop tourism development startegy of protected area “Augšdaugava” (20)
Master students of the study programme “Tourism Strategic Management” on November 13th and 14th will be going on study trip to Latgale – including Daugavpils and Krāslava regions with a purpose to develop tourism destination development plan.
To ellaborate it, students are expected to formulate Augšdaugava tourism destination mission and vision, to prepare external and internal environment analysis and to define tasks and aims for expected development strategy. During the study trip students will get acquainted with the destination, main attractions and available resources. Apart of that, identification of existing tourism development limitations will be identified, and explore local municipality and entrepreneur ideas and opinion about tourism development in general.
Students are expected to have busy agenda, having multiple meetings with representatives of tourism development leaders of Daugavpils and Krāslava regions and entrepreneurs, including manager of Daugavpils TIC, Ms. Lolita Kozlovska, Head of Daugavpils City Municipality planning department Ms. Olga Lukaševica, director of Daugavpils Tourism and Culture Agency Mr. Rolands Gradovskis, anager of Krāslava TIC, Ms. Inta Lipšāne, Project Coordinator of Krāslava regional entrepreneurship development department Ms. Inta Murāne, Environment Protection Authority representative Ms. Irēna Muskare, as well as local entrepreneurs, Mr. Ivars Geiba, from Tourism Farm Kurmīši, owner of guest house Skerškāni Mr. Jānis Skerškāns, free-time recreation center Vaclavi representatives and horse-farm Klajumi director Ms. Ilze Stabulniece.
Agenda of the study trip has been prepared to obtain comprehensive analysis of the present situation and collect required information to continue work on tourism development startagey. Study trip is organized within the framework of annual master student research proejct and effected within study courses International Tourism Business Environment, Strategic Tourism Marketing and Tourism Planning. Strategy presentation is expected within autumn of 2016.