Students of Faculty of International Tourism had MICE field study in Riga (2)
First and second year master students of Faculty of International Tourism had a field study on 31st January, where they got acquainted with companies and hotels which offers MICE services in Riga: National Library of Latvia, Radisson Blue Daugava Hotel and Bellevue Park Hotel Riga.
The main study task was to assess and evaluate key criteria and factors for successful MICE service organization. Like capacities of conference rooms, requirements to the personal, marketing related facts, etc. To do that the students had to collect facts by observation and interviewing the professionals during the excursions and final presentation about MICE sector in the Baltics.
Asked about the experience one of the students answered:
“It’s the most I like in the study process: a chance to speak to professionals from the field and to see real business environment. The excursion was well organized and not boring.
It was a great complementary to our study tour to Rezekne we had in November. We had an opportunity to compare MICE sector organizations related facts and figures of the capital city and “faraway” region.
Moreover, it was a great chance to try to find internship or job opportunity. Some of my friends asked business people we met about such possibilities.
What is the most surprising fact I got? The fact that the Baltic countries doesn’t promote the region under one tourist brand and budget. It’s really strange.
What is the most useful information I learned? That one can use all the resources of the National Library for free! It will be really helpful for my study here.
What I liked the most? Observation desks! Really great views! Especially the one from the top of the National Library.”
The results of this field study will be used in courses Tourism Strategic Planning and Tourism Strategic Marketing.
Photos provided by students from SMA1D1, SMA1D2, SMA2D22 groups.