Guest lecture by Kashyap Bhattacharya on marketing opportunities offered by influentials in the tourism industry (0)
On 2nd October at 16:10 in the auditorium C321 of Turiba University will be held the guest lecture by travel blogger and influential marketing consultant Kashyap Bhattacharya on marketing opportunities offered by influentials in the tourism industry. Guest lecture will be in English.
Kashyap Bhattacharya is a travel blogger and influential marketing consultant. Lecturer Kashyap Bhattacharya created his travel blog "budgettraveller.org" in 2009. Since 2012 content marketing in collaboration with tourism management organizations and companies has become a full time work for Kashyap.
At the same time as maintaining his blog, he is the creative director of blogging association “iambassador” and the consultant of marketing company "Toposophy". The lecturer is regularly invited to speak at international conferences and seminars, as well as in the media regularly appears opinion of the Kashyap about topical issues in the tourism industry.
Kashyap Bhattacharya in the guest lecture will talk about such topics as:
• how and why to work with bloggers in the tourism industry;
• how to use the marketing opportunities offered by influentials to attract more customers to the tourism destination;
• why businesses and destinations around the world choose to work with bloggers, Instagram stars, vlogers, and other social media influentals;
• what is the potential return on impact marketing campaigns?
Guest lecture is free of charge.